At CES 2024, Hisense revealed its newest lineup of products. The company showcased cutting-edge technologies such as automotive laser displays and rollable laser TVs, setting groundbreaking industry benchmarks and providing consumers with unmatched visual experiences.
Automobile Laser Display: A New Era in Vehicle Technology
The Automobile Laser Display, recipient of the CES 2024 Innovation Award, is transforming the in-vehicle experience. Equipped with the TriChroma™ triple-laser projection system, it surpasses traditional LEDs with a 48% improvement in color performance while maintaining a compact form, 80% smaller than conventional optical solutions.
With a luminous efficiency increased by 200%, it stands as the top choice for automotive displays. The Laser Holographic AR-HUD turns the windshield into a vast holographic screen, seamlessly blending virtual and real-world elements to enhance driving safety.
Advanced optical technology extends this immersive experience to side and rear windows, improving navigation and entertainment without compromising safety and space efficiency.
Hisense Automotive Laser Display: Eyes on
Hisense’s Automotive Laser display stole the spotlight at CES 2024, leaving a lasting impression on observers. With its impressive features, this state-of-the-art technology is on the brink of revolutionizing the automotive industry. Let’s explore the specifics.
Commencing from the driver’s cockpit, the heads-up display (HUD) provides an immersive experience by delivering turn-by-turn directions, speed details, and other crucial vehicle information.
While the exact resolution and size dimensions are yet to be finalized, the preliminary concept guarantees a screen size ranging from 13 to 15 inches, ensuring optimal visibility for drivers.
However, the innovation doesn’t stop there. Rear passengers are in for a treat with two additional laser projectors, one on each side, and another centrally located in the rear where traditional glass would typically be.
The concept envisions that when cars are capable of autonomous driving, the rear passenger seats will swivel around. These laser displays, measuring approximately 30 to 40 inches, create a captivating visual experience for passengers, whether they’re on a road trip or enjoying a romantic date night.
A standout feature of Hisense’s Automotive Laser Display is its adaptability to the surrounding environment. According to a representative from Hisense, this technology boasts a luminous display that is 200 percent brighter than conventional LEDs, ensuring outstanding picture quality in various external conditions. This guarantees an enhanced viewing experience for all passengers.
The innovative capabilities of this technology extend beyond the car’s confines. Imagine converting any flat surface into a drive-in theater with a built-in movie projector integrated into the front bumper of your vehicle.
Although this feature is only operational when the car is parked, it opens up a realm of entertainment possibilities. Tailgate parties, camping trips, or impromptu movie nights become even more exciting with this cinema-quality experience. Of course, finding suitable surfaces, such as a garage door, is essential for an optimal projection experience.
But that’s not all! Hisense also introduced a rollable laser display TV, expanding its range of state-of-the-art products. The colors, clarity, and brightness of this TV are truly mesmerizing, captivating viewers and immersing them in a stunning visual display.
Finally, a mini-laser projector is positioned directly under the rearview mirror, projecting the car’s name with luminous clarity.
While Hisense’s Automotive Laser Display is currently in the concept stage, reliable sources indicate that leading automakers are actively considering adopting this groundbreaking technology. With its potential to redefine the future of automotive displays, it’s no wonder that industry insiders are closely monitoring the progress of Hisense’s Automotive Laser Display.